Customer Satisfaction: Have We Missed The Mark?
The first job I ever held was as a floor attendant at a women’s boutique. To date, it remains to be the job I’ve held in fits and spurts for the longest while paying my…
Memes, Oh How We Love Thee!
I must admit that my love for memes is a newfound addiction. It unwittingly crept up on me during the global timeout. Pre-pandemic, I was one of those old cronies who thought memes were low…
Reflections on Representation & Brand Blunders
Reflections on Representation & Brand Blunders At the start of each year, my daughter and I hedge bets on what we think will happen in the course of that year. We have a couple of…
Marketing 101:Disrupt don't Interrupt!
Picture this; you’re seated on the toilet, bare bummed with pants dangling around your ankles when someone in the next stall calls out: Hey there, how are you? Can I have a minute of your…
Marketing for App Vs Website: What’s the Difference?
What’s the difference between beautiful and sexy? The other day, one of my gal pals came to me seeking advice. She was distraught because a guy she liked called her “sexy.” For the most part,…
" Don't do that!" Email Marketing 2.0: The Dos and Don'ts.
Bill Gates once said that he would always hire a lazy person to do a difficult job. Why? Because a lazy person will find an easy way to do it. You may not be lazy,…
Top 6 Digital Marketing Strategies For Small Businesses
Getting customers is one of the biggest challenges that many businesses, large or small, face. They are the backbone to any business no matter how attractive your products or services are – your business wouldn’t…