At the tail end of the year 2000, the world of marketing gained an interesting new tool; Pay Per Click. There are a number of platforms that this marketing tool is used across, with the most popular being Google Ads and Bing Ads.
As of 2023, Kenya’s internet user rate hit 32.7%. This is quite a big pool of users to engage with your ads, and drum up game-changing brand awareness.
The technical side is sensitive in nature. Navigating competitive bids on the right keywords is crucial work as it can affect how your ad ranks and performs. However, this is where seasoned experts have got your back.
The question on the table isn’t how to go about PPC. The question is why should you go for PPC? You can go from zero web presence to first page dominance. It is well known that a surefire way to achieve this is through Search Engine Optimisation (SEO). Paired with PPC however, you have a winning combination on your hands.
Here are 5 reasons to try Pay Per Click in 2023, for your business.
Pay Per Click can start yielding results instantly
At Digital Beehive Africa, we believe that for you to truly maximise your marketing budget, pairing your PPC with SEO is the true game-changer. We prioritise profit and performance when fine-tuning your Adword strategy.The key component of PPC is using keywords to your advantage. With the right strategy that would be tailor-made to work for you, results will roll in quickly. We can get you ranked from day one.
Pay Per Click is cost effective
How PPC has proven its worth as a cost-effective marketing strategy, is through bidders taking the lead with their ad spend. The choice of how much to spend and when to spend is your choice. With guidance, you can set your budget and comfortably stay within it.
Take advantage of targeted visibility
Once you have a strong SEO and PPC combined advertising strategy, you are placing your brand in front of the right people. Therefore, the choice of the right keywords brings you right to your target audience.
Pay Per Click is a flexible tool
As you pour in the time and research on which keywords you choose to go forward with, remember that it isn’t set in stone. As you monitor your progress, you are able to change and adapt your campaigns, as you get more acclimated to using this tool.
Performance is easily measurable with Pay Per Click
From the number of visits your website receives to your costs, every step of PPC is highly quantitative. Furthermore, it makes the evaluation process precise. This is quite the opportunity to take advantage of, when testing out new strategies. You can observe the reception of new additions to your page and new campaigns, as a result of the newly drummed up traffic.
Pay Per Click marketing has a lot to offer. If your main target right now is growth for your brand, this is the tool you have been looking for.
Contact us today, and let our digital bees work their magic on a Pay Per Click campaign that will not only innovate, but shake things up!
