Getting customers is one of the biggest challenges that many businesses, large or small, face. They are the backbone to any business no matter how attractive your products or services are – your business wouldn’t exist without them.
If you run a small business, you could be relying heavily on word of mouth generated by family and friends, distributing flyers around town, and probably some social media marketing. With more people spending time online now more than ever for product research, you should consider implementing the following six online marketing strategies for your SME.
1. Get your website SEO Optimized
You could spend 5-7 hours writing a blog post, or content for your website or social media, but the extra 15-30 minutes you spend to optimize that content matters the most. A brief description of SEO is ensuring your brand ranks high on Google, without ads or through organic listings.
In layman’s terms, this means that if you sell car spare parts, you want Google (or any other search engine) to show it as a top result to anyone who searched for the phrase “car spare parts”. This phrase acts a keyword. Scatter relevant keywords and phrases across your social media page or website to grab a spot on the first page of Google.
2. Create a “Google My Business” account
If you haven’t done it yet, please open a new tab now and do it. It’s free. GMB helps when customers ‘check in’, write reviews, search for your business location or contact info. It helps your brand to be found not only on Google Search, but Google Maps as well. Ensure you complete the profile including your address, operating hours, contact info and website. Through in some relevant photos of your product or service and office/store site.
3. Perfect your Content Marketing
From blog posts for your website, infographics, videos on social media, and newsletters, to email blasts and webinars – create and publish content that’s worth talking about. We’re not saying you need to go viral.
Publish content that your target audience would find relevant. This would help boost your SEO, establish you as an industry leader and drive traffic to your pages.
4. Cheat your way to the top with Google Ads
Google Ads is a marketplace where you can advertise your business by bidding on keywords and appear at the top of search results. The best part about Google Ads is that it’s pay per click (PPC) advertising, meaning you only pay when a visitor clicks on your ad.
You can set up a Google Ad now with as little as $10 and start receiving traffic immediately to your website or any other URL for your business. Depending on your goals and if set up the ad correctly, Google Ads are a sure-fire way for you to get your return on investment (ROI).
5. Get on Social Media
Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok, Snapchat etc. Don’t blindly sign up your business on each social media platform. Gauge where your customers and target demographic are most active and open a profile there.
What works for Company A might not work for you. Check out what your competitors or big brands are doing and try mold their social media efforts to suite your business. In addition to creating a profile on Instagram (for example), create and share relevant content and always engage with your audience.
Reply to comments, start a discussion, launch a poll or share a meme. For a winning online marketing strategy for your SME, keep your content light and relatable, or speak to the experts and get it right the first time.
6. Create an Email Marketing Campaign
Emails are an intimate form of communication that converts prospects into customers. You can build an email list by, first, asking people to subscribe to your newsletter on your website. Second, is through lead forms active on social media, or third, obtaining them manually from an event.
Be careful not to bombard your list with constant marketing info from your business. These quickly end up in the trash or spam folder, or the email recipient could just as easily unsubscribe.
Most important to remember, is that you don’t always have to sell while communicating. Try focus your efforts on being memorable in your online marketing strategy.
If you want your product or service to reach more people overnight, consider hiring an influencer. If you have the budget to hire an A-List influencer/celebrity, go ahead and do so. Moreover, consider a low to mid-level influencer with 100,000 to 500,000 followers on social media, that is relevant to your target audience.
To conclude, what digital marketing strategy do you think would help grow your business? Let us know, and our Digital Bees will work with you to make your business trustworthy, reliable, and successful.