We’ve all considered it; starting a YouTube channel in the hopes of becoming an influencer and a celebrity. Whether it’s a comedy channel like Sam Spedy ‘Ojo’, a beauty channel like Patricia Bright, or a travel and culture channel like Wode Maya; a YouTube channel can be about anything you like.
YouTube is one of the most popular platforms for content creators to showcase their talents, share their passions, and connect with audiences from all around the world.
With over 2 billion monthly active users, the competition can be fierce. If you have finally taken the plunge and started a YouTube channel, read on to find out how you can make your YouTube channel stand out and attract more viewers.
Here are 7 proven ways to grow your YouTube channel:
1. Create high-quality content
The most important aspect of growing your YouTube channel is creating high-quality content that resonates with your target audience. Your videos should be well-produced, engaging, and informative. You don’t have to do it all by yourself. Consider hiring a YouTube content creation team to help you plan out your content. We also have top-class equipment, and we’ll edit your videos to make them look and sound professional.
2. Optimize your video titles, descriptions, and tags
When it comes to getting your videos to rank higher in search results, having a great title, description, and tags is crucial.
The title of your YouTube video should not be longer than 100 characters, but keeping it between 60-70 characters is best. Click bait titles could work, but consider who your audience is before you write bold titles.
Remember to use appropriate hashtags as well.
Ensure the descriptions and tags are simple to understand. Moreover, always tag your other social media profiles and/or website to bounce traffic across your online presence to ensure that your videos are easily discoverable by your target audience.
3. Promote your channel on social media
Speaking of traffic, mentioning your other profiles is a sure way to reach a wider audience and build a community, as well as increase your following across the various social media platforms. You can do this by sharing your latest or most popular video on your Facebook, Twitter, Instagram and TikTok with a link that clicks back to your YouTube channel.
4. Collaborate with other YouTubers
A collaboration with another YouTuber who showcases similar content to yours puts you infront of an audience that would appreciate your content as well. Their audience are prompted to subscribe to your channel.
Alternatively, a collaboration with someone outside your niche challenges you to try something new and create unique content to reach more people.
5. Utilize YouTube’s end screens and annotations
Canva has templates already in place for you to create YouTube end screens for any category of content or style. They also allow you to showcase other past content from your channel, and push people to subscribe to your channel.
Annotations can be used to add clickable links within the video; from ads to links to your other social media profiles or websites.
6. Engage with your audience
In order to grow your audience, talk with them; chat and answer their questions. Like and thank them for tuning in to watch your content. YouTube isn’t about perfection, so own up to your mistakes and treat your followers like your close friends.
Take their suggestions into consideration when planning out content for your next videos, ask for feedback on content already done and make them feel like they are part of something special. Because they are.
Not only will this grow your audience, it will also make your job as a content creator fun enjoyable and less boring.
7. Be consistent
Once a week, twice a month or daily. Bear in mind, the more content you create, the more YouTube’s algorithm recommends your content on the recommeded page.
Consistency is key when it comes to growing your YouTube channel.
It’s important to upload new content on a regular schedule so that your viewers know when to expect new videos. Plan ahead and schedule content when you intend to be offline, and if something unexpected comes up, notify your followers. They’re your friends after all.
Whether you have a professional camera, or your basic point and click camera phone – if you want to become a YouTube Creator, simply point, hit record and upload.
All you have to do is start.
Not sure where to begin?
Get in touch with us and we’ll not only draw a plan based on your interest, but also motivate you to do more.